Results that prove our market development system works.

Marq Wine Group led the US strategy for the Wines of Provence over a ten-year period to develop a sustainable market for the rosé category in the U.S. market. And wow…what a category that turned out to be.

Through our work with Wines of Provence, exports grew from 300,000 liters in 2008 to over 20 million by 2018. Average bottle prices were also achieving sustained growth, bringing the market value from $3.4 million to $132 million over this period. This growth was marked by the introduction of new producers into the market while deepening of distribution of producers in the market. Starting with 32 producers exporting to the US in 2008 to over 300 producers in the market by 2018. The continued sustained growth in the market redefined category development and leadership with Wine Enthusiast highlighting this achievement in 2011 by nominating Provence “Wine Region of the Year”.

Marq Wine Group was leading the U.S. strategy for the “Wines of Georgia” / National Wine Agency, Department of Agriculture for the country of Georgia since the end of 2015. During this time, exports of Georgian wines to the U.S. have experienced an average year-over-year growth rate over five years of 29+% (“fast growth” is considered anything over 20%).

And there are no signs of slowing down. Despite the pandemic rattling the global supply chains, imports of Georgian wines to the U.S. continued to thrive with 19% growth in volume.

We also focused on the “value” objective, working to increase the average bottle price at a sustainable level each year. And once again, in 2021 we saw a slight uptick with the average ex-cellar more than double the price found in Georgia’s traditional export markets. As the American Association of Wine Economists wrote on February 28th, 2021: “Georgia has continued its amazing run.”

Georgian wines have been cited as the “wines to watch” by Wine Enthusiast, Forbes, and Food and Wine Magazine, and other industry publications. For more background on the wines from Georgia, please go to WinesGeorgia.

Managed media relations for Alpha and Kir-Yianni Estates from the northern Greek region of Amyndeon, which specializes in Xinomavro wines. Gained 21 media placements from 40 sets of samples, reached over 227 million media impressions with cost of $0.08/impression and gained key placements in Forbes, Food & Wine, Food Republic, USA Today.

Marq Wine Group partners with the Consorzio di Tutela del Prosecco di Conegliano Valdobbiadene to position the DOCG as the benchmark for premium Italian sparkling wine in the U.S. market.

In a category often defined by value-driven offerings, our work focuses on differentiating Conegliano Valdobbiadene Prosecco Superiore through education and strategic trade engagement. The results: 24% value growth and 4.7% volume growth in 2024—one of the few value and volume growth stories in the U.S. sparkling wine market. Imports have grown from 2.7 million bottles in 2016 to 3.7 million in 2024, with average bottle prices on a sustained upward trajectory.

Through targeted sommelier education, trade tastings, and media engagement, we're building recognition for what sets the Conegliano Valdobbiadene DOCG apart: steep hillside viticulture, hand-harvested grapes, and Italy's highest quality designation—all from the UNESCO World Heritage hills where Prosecco was born.

WNOTL represents 25 member wineries - from large corporate operations to small family producers - under one collective identity, with a 30-year track record, flagship seasonal programming, and the distinction of being the birthplace of Canadian lcewine. What it needed was a marketing strategy capable of holding all four of the following at the same time.

The engagement followed a three-phase structure - Discovery & Research, Strategic Framework Development, and Plan Finalization & Implementation Roadmap - grounded throughout in direct research and client contact. Below is how that structure played out in practice.

A lot of strategy work treats research as a box to check before the real thinking begins. This process built in a deliberate pause between forming a point of view and finalizing it - one designed to be revised by direct contact with the region and its stakeholders.

The Vineyards at Dodon, an estate winery in Maryland, engaged Marq Wine Group to assess their current position and to develop a strategy for growth without increasing production volumes.

Marq’s assessment drew on the estate’s financials, club membership, visitation, sales and distribution data, and benchmarked Dodon against seven leading U.S. estate programs. The analysis identified Dodon’s working regenerative agricultural model, its history and its proximity to Washington and Baltimore as core competitive advantages.

The result is a three-year strategic plan anchored to Dodon’s revenue targets. It includes a three-tier wine club structure, six customer acquisition funnels, a brand voice and messaging framework, and a phased marketing roadmap. The final plan included vintage variability and operational capacity.

Marq Wine Group designed and delivered market development training for the Food and Agriculture Organization of the United Nations (FAO), equipping wine producers and industry stakeholders with the capabilities to compete in international markets.

The program focused on five priority export markets: the U.S., Canada, the UK, Germany and Scandinavia. Drawing on Marq’s track record building U.S. category growth for regions such as Provence and Georgia, the sessions examined each market’s structure, regulatory framework, labeling requirements, access points and distribution channels. The objective was to help producers accelerate export development in higher-value markets than those they currently serve.

The program was delivered in two phases: an in-person workshop in spring 2025 for participants from seven countries, followed by a remote session in fall 2025 offering a deep dive into the U.S. and UK markets. In total, the program reached 180 participants.

Wines of Maryland engaged Marq Wine Group to conduct an objective assessment of the state’s wine industry: its current position and its potential. Marq benchmarked Maryland against the development paths of comparable wine regions, identifying the competitive strengths to build on and the structural gaps constraining growth.

The outcome is a market development plan that gives Wines of Maryland a clear roadmap for its next phase of growth. For the organization’s leadership and board, Marq delivered a focused strategy, a defined path forward, and an on-the-ground team to support execution.